Today’s business world is about one thing: providing instant gratification to customers.
People don’t want to wait for products or information. If they can’t immediately get what they’re looking for from your company, they’ll move on to the next.
That’s where a high-functioning phone system comes into play. In today’s world of ever-present computers and mobile devices, this may slip your mind. But companies neglect to consider the importance of phone systems at their own peril.
Phone systems are different but as important as printed material and even that key gateway to your business, your website. Your phone system is a direct touch point between you and your customers. Outside of actually visiting your offices, the phone system represents a customer’s best chance to interact directly with you and your company. Outside of face-to-face contact, phone communication presents the best opportunity to accurately convey the abilities of your business. Yet unlike in-person communication, your customer doesn’t have to leave their home or work to get personal contact.
Here are three advantages of having a phone system for your business that can’t be ignored.
Every call is an opportunity to sell
Unlike a website or printed brochures, every incoming phone call you receive is an opportunity to build a connection, build your brand or make a sale to a potential customer.
Even if a person is only calling for information, you and your employees have a chance to impress them. If you impress them, they might be back later to do business.
It can save your sales
Imagine that you have no phone system–no way for customers to quickly connect with the right staff at the right time, no way to get immediate customer service.
Not a very pretty image, is it?
In today’s world, where people have smart phones, tablets and internet access anywhere they want it, your customers expect to get what they want, when they want it. And they expect to get it with ease.
That means instant connections–especially to customer service.
If people can’t get in touch with your employees, they’ll take their business elsewhere.
It legitimates your business
An address on a prestigious street used to be the measure of a business’s legitimacy. Then it was a nice-looking, high-functioning web site. Today, it’s a phone system.
Every company has a web site today–they’re inexpensive and easy to create. Bricks and mortar locations don’t matter anymore, now that nearly every market is a global market.
But what does matter–what separates the “wanna-be” businesses from the big-time businesses, is a high-functioning phone system.
Phone systems legitimize businesses. They send a message to the world that you are in it for the long haul, you care about your customers and you will make investments to ensure that your customers get what they want: instant gratification.
And instant gratifications results in sales.
